If you’ve been following the career of Kyle Robertson, he does not play small ball, per se. His first breakout success was Cerebral, the mental telehealth company that launched in 2019 and quickly became an industry leader, filling the massive care gap created by the COVID-19 pandemic
Robertson’s next venture was Zealthy, the telehealth platform launched in early 2023 that has since exploded to a leading telemedicine provider for personal health and wellness. . One might imagine that after fighting a few rounds in the grueling ring of digital healthcare, he might be tempted to retire while he’s ahead. Robertson isn’t built that way.
So, what’s next? With his recent moves, Kyle Robertson seems focused on reimagining the consumer health and wellness experience on a large scale—beginning with medspas.
Yes, medspas. The space once synonymous with Botox parties and Saturday face treatments is quietly being reimagined as a high-end industry frontier. And Robertson, always the entrepreneur, has been building something more sophisticated under the Amara Health brand name, one of Robertson’s portfolio companies launched by his Revolution Venture Studios (RVS). Robertson co-founded Amara Health with Lisa Bell, who serves as CEO and brings operational expertise, entrepreneurial experience, and leadership skills to help build Amara into a multi-state company.
Amara Health went from zero to four medspas spread across three states in one year. It acquired Elite Med Spa in Wenatchee, Wash., in February of 2024 and Glow Laser and Beauty in Buda, Tex., that May. Amara, in January of 2025, wasn’t buying but building—opening HD Medical Aesthetics in Lincoln, Neb. Two months later, it transformed a wellness spa into Everly Med Spa in Lynnwood, Wash.
Some impressive numbers: $2.2 million in annual revenue, 18% annual growth after acquisitions, 8-point improvement in profitability of acquired practices, and 5-point increase in three-month client retention. Personnel increased to 18 providers and employees, including M.D., four nurse practitioners, four RNs, four estheticians and laser technicians, and five administrative employees. The goal? Double revenue by December of 2025.
This is not a pastime but a template.
That’s where vision comes in. Robertson is not merely purchasing medspas but is redefining the playbook where consumer wellness meets clinical care. Today’s medspas are about appearance and cosmetics. Tomorrow’s medspas must be about more: preventive care for the entire individual, digital diagnostics, and wellness planning for the long term, all under a single streamlined, consumer-friendly umbrella.
It’s classic Kyle Robertson. With Cerebral, he took a vision that he first wrote down on a napkin and turned it into a business that transformed access to mental healthcare for millions of Americans. . With Zealthy, he took the vision behind Cerebral and adapted it to expand access to a broader constellation of personal healthcare and wellness conditions. With Amara, as well as the other companies in the RVS portfolio, Robertson is betting on the intersection of self-care sensibility and medical acumen. And he’s doing it on the classic private equity playbook: acquisitions, operating excellence, and brand scalability.
What if Robertson takes the medspa model the entire way up the value curve to digital health? Picture this scene: You walk into an Amara clinic for laser surgery and walk out with a personalized longevity program, based on biomarkers translated into an app driven by AI. Or, consider the example where ScribeAI, the medical scribe AI company spun out of RVS, becomes embedded within Amara, coding ICD and CPT on autopilot, working on compliance with insurance, and providing providers one-on-one interaction with customers. Beauty and healthcare and AI documentation all at once—that’s what VCs dream of. Naturally, Robertson has had some critics. His very public exit from Cerebral made headlines. Silicon Valley loves a redemption arc, though, and Robertson has proven he can get back up, learn from the past and build back even stronger..
If the mammoth success of Zealthy and the innovative startups rolling out of his venture studio are any indication, the Kyle Robertson comeback has only just begun .
